Hi there! 👋🏼 I’m Michelle Huang, a cross-functional product leader based in New York.
In 8+ years at Google and Meta, I've been the person who figures out how work actually gets done, then builds the systems that make it easier: triage programs, intake processes, planning cadences, and knowledge bases teams rely on.
Most recently I led design and research operations for the Google Ads UX org. These days I also run Baby Lay, a Burmese food pop-up in New York.
Open to project/program management, product management, design & research ops, and product ops roles
001 / Reels Feedback Triage System
PROBLEM
Internal reports about Reels kept landing with the wrong teams, piling up in engineers' backlogs.
20% → 90%
confidence in understanding user issues
WHAT I DID
Designed an automated triage system that sorted every report into 16 themes and routed it to the right owner.
16
feedback themes
RESULT
Fewer misrouted reports, a smaller backlog, and product teams that finally trusted the signal, make informed decisions.
002 / Android Dogfooding Program
Instagram · Meta
PROBLEM
Most employees tested Instagram on iPhone, so Android issues surfaced late.
+92%
volume in internal user reports
003 / Ads IP enforcement tooling
PROBLEM
The ads copyright and counterfeit workflow was messy, and few people understood it end to end.
WHAT I DID
Led Instagram's first company-wide Android dogfooding program, recruiting employees to test and turning findings into a Voice of the Customer report.
WHAT I DID
Became the go-to person for ads IP tooling, partnering with Legal and Engineering to define requirements and fix the workflow.
RESULT
The report made the case for a dedicated Android-first product team
Facebook · Meta
RESULT
Four tooling improvements shipped, and counterfeit reporting channels that luxury brands relied on.
+25%
reviewer efficiency
98%
removal rate for reported counterfeits
004 / Design & Research Ops
Google Ads
A UX org juggling 30+ initiatives with no shared view of priorities, capacity, or past research.
Starting a Burmese food pop-up from scratch: venues, vendors, menus, and pricing.
PROBLEM
Built intake, capacity planning, and a centralized tracker, managed vendors, and rolled out a Gemini Notebook knowledge base.
WHAT I DID
One view of status and risks for Product, Engineering, and Marketing, and past research that was easy to find.
28
projects in the knowledge base
Founder · 2025—Now
RESULT
Menus and pricing planned from real numbers, and guests who keep coming back. @babylaykitchen
RESULT
$2M
annual budget managed
PROBLEM
4+
events since Sept 2025
30+
initiatives tracked
005 / Baby Lay Food Pop-up
WHAT I DID
Run every event end to end, and built an AI-assisted ops dashboard with Claude tracking revenue, costs, margins, and waste.
40-50
guests a day, at peak
Instagram · Meta
Pop-up Plate
End to end mobile app
A mobile app concept that connects chefs and spaces to bring you unique dining experiences.
Two Bridges Muay Thai
Responsive web design
Redesigning a gym’s website with a focus on responsive design and improving information architecture.
ClassPass
Add a feature
Earn points to redeem for credits through the rewards program.
Designlab UX Academy · 2023–24
Experience
Founder,
2025-now
Senior UX Program Manager,
2024-2025
Senior Technical Program Manager,
2020-2022
Meta (Instagram)
Program Manager,
2017-2020
Meta (Facebook)
Product Data Operations Analyst, 2015-2017
Meta (Facebook)
Operations Specialist, 2015
Google (Shopping)
Baby Lay Pop-up
Google (Ads)